Key Info
Demographics
Business Profile
- Type of Business: Small Adventure Travel Company
- Years in Operation: 5
- Size: 10 employees
- Services Offered: Guided adventure tours, including hiking, zip-lining, and whitewater rafting. Customized travel experiences for small groups, focusing on sustainable and eco-friendly practices.
- Target Market: Adventure-seeking travelers, aged 25-45, interested in unique, off-the-beaten-path experiences.
Goals
- To expand the reach of his adventure tours to international travelers.
- To build partnerships with travel influencers and bloggers to increase brand visibility.
- To enhance online booking capabilities and streamline customer inquiries.
- To develop new and unique tour packages that align with sustainable travel trends.
Challenges
- Competing with larger, well-established tour operators.
- Marketing his tours to a global audience with a limited budget.
- Ensuring the sustainability of his tours without compromising on quality or experience.
- Keeping up with travel trends and changing traveler expectations.
Values
- Passionate about adventure and exploring the natural world.
- Strong commitment to sustainability and responsible tourism.
- Believes in providing personalized and memorable experiences to clients.
- Values customer feedback and strives to continuously improve his offerings.
Information Sources
- Frequently reads travel blogs, magazines, and industry reports to stay updated on trends.
- Participates in travel and tourism trade shows and conferences.
- Active on social media, especially Instagram and YouTube, to follow influencers and travel enthusiasts.
- Engages in online forums and communities related to adventure travel and eco-tourism.
Marketing Message: DiAngelo Adventure Tours offers you the chance to explore the heart of Costa Rica through exhilarating and sustainable adventure experiences, guided by local experts who share your passion for adventure and the environment.
Elevator Pitch: “Escape the ordinary and embrace adventure with DiAngelo Adventure Tours. Our expertly guided, eco-friendly experiences are designed to connect you with the natural beauty and culture of Costa Rica, creating memories that last a lifetime.”